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Free founder tool

Churn calculator

See your monthly customer churn, what it adds up to over a year, and your revenue churn and net revenue retention.

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Result

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How this is worked out (formula version 1)
  • Monthly churn = customers lost ÷ customers at the start
  • Churn over a year = 1 − (1 − monthly churn)^12
  • Average lifetime (months) = 1 ÷ monthly churn
  • Gross revenue churn = (cancelled MRR + downgraded MRR) ÷ MRR at the start
  • Net revenue retention = (MRR at the start − cancelled − downgraded + upgrades) ÷ MRR at the start
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