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Launch-readiness score
Score how ready a product is to launch from proof of the problem, demand, competition and what is built.
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Launch readiness
No score yet
No score without proof of the problem. Link a niche or an evaluated idea, or pick the evidence you have.
Confidence: 0% of the formula has data.
- Proof of the problemNo data
- DemandNo data
- Room to winNo data
- BuildNo data
- Launch prepNo data
- Proof: link a niche or an evaluated idea, or pick the evidence you have.
- Demand: link a niche with search data, or enter the monthly searches.
- Room to win: link a niche with a saturation census, or count the competitors.
- Build: add tasks to the project, or say how much of the first version is built.
- Launch prep: add the launch checklist, or say how much of it is done.
How this is worked out (rule version 1)
Launch readiness is the weighted average of five factors, each 0 to 100, over the factors that have data.
| Proof of the problem | 25 points |
| Demand | 15 points |
| Room to win | 10 points |
| Build | 25 points |
| Launch prep | 25 points |
- Proof: the niche's evidence strength (Strong 100, Moderate 70, Thin 30, Pending 0) or the evaluated idea's verdict (GO 100, CONDITIONAL 60, NO-GO 0), whichever is higher.
- Demand: monthly searches (60%, on a log scale up to 100,000) and their 12-month change (40%, from -25% at 0 to +100% at 100), on the Gap Score's scales.
- Room to win: fewer competing apps (40%), strong apps (40%) and ranking websites (20%) score higher, as in the Gap Score's room to win.
- Build: the share of the first version's tasks done (skipped ones left out).
- Launch prep: the share of the launch checklist done (skipped items left out).
A factor without data is left out and lowers the confidence. There is no score without proof of the problem, nor below 60% confidence.
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