Free founder tool
Pricing calculator
Turn a revenue goal and a price into the customers and the visitors or trials you would need.
Your numbers
The share of visitors (or trials) that become paying customers.
More inputs (optional)
0 to 11. For example 2 means a year costs 10 monthly payments.
Result
Fill in the fields above to see the result.
How this is worked out (formula version 1)
- Customers needed = revenue goal ÷ monthly price, rounded up
- Visitors or trials needed = customers needed ÷ conversion rate, rounded up
- New customers a month to hold the goal = customers needed × monthly churn, rounded up
- Yearly price = monthly price × (12 − months free); per month = yearly price ÷ 12
Other founder tools
FAQ
About the founder tools
Result looks wrong?
Tell us what you checked and a person on the team will take a look.