Free founder tool
LTV calculator
Estimate what a customer is worth in gross profit over their lifetime, from revenue per account, margin and churn.
Your numbers
Average revenue per paying account (ARPA).
Revenue left after the cost of serving customers (hosting, payment fees, support).
Result
Fill in the fields above to see the result.
How this is worked out (formula version 1)
- Gross profit a month = revenue per customer × gross margin
- Average lifetime (months) = 100 ÷ monthly churn %
- LTV = gross profit a month × average lifetime
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